Transforming Sparks: Mixed-Use Growth at Victorian Square

Under the leadership of then-Mayor Bruce Breslow, the Victorian Square redevelopment in Sparks, Nevada, emerged as a bold strategic initiative to revitalize downtown with a mixed‑use urban center combining housing, retail, public space, and culture. The plan aimed to foster a pedestrian-friendly downtown where residents and visitors alike could live, dine, shop, and connect—reimagining Victorian Square as a hub of economic and civic vitality.

The project ensured redevelopment aligned with Sparks’ broader “vertical vision”—a commitment to growth through higher-density, walkable neighborhoods, rather than sprawl. It kicked off a wave of redevelopment, including infrastructure upgrades, streetscape improvements, and new residential towers. Public art and cultural activation were also woven into the redevelopment plan, reinforcing the square’s identity as a civic gathering space. 

Victorian Square hosts film screenings, open-air concerts, markets like the Best in the West Rib Cook-Off, and local festivals, all centered amidst a growing residential and commercial community. With nearly 1,000 new housing units and ambitious plans for future retail and public activation, the positioning of Victorian Square as a key part of the city's growth strategy reflects Mayor Breslow's commitment to transforming Sparks into a thriving and modern hub in Northern Nevada.